Welcome in Turin Turin is an ancient city, which was Italy’s first capital, and is now a great industrial district. Each moment in history has left its mark on the city, creating a legacy of culture, architecture and monuments. The portrait of contemporaryTurin has been influenced by facing challenges and its need to evolve. The city has acknowledged the importance of professional expertise and skills, perfected in the past and now required for developing of new potential if it is to establishing itself as a point of reference for interaction and innovation. This was the key for a shift from industry to a diversified economic structure. Turin stands out for its ability to generate new ideas, new cultural stimuli, new lifestyles: the distinctive quality of a modern city keeping abreast of the times. Now? Well, Turin is looking ahead now, more than ever, focused on becoming a meeting point for different cultures, and a reference point for development of new technologies and production sectors: a modern metropolis that had host the 2006 20th Winter Olympics. Click on the image to discover more about Turin.

Welcome in Piedmont Piedmont: where the past meets the future. Centuries of art and a rich living culture of good food and wine; traditional crafts side by side with scientific research. This region is a powerful industrial force, in the forefront of innovation and new technologies! In Piedmont there is a unique blend that has been created from the evolution of technology, the push of industry, the rediscovery of its characteristic handicrafts, and a philosophy of food with a grater awareness of the values of the earth. This has made it so that local values have been calibrated to become the rules of the global game. The entrepreneurial and inventive capacity of Piedmont’s people has allowed the region to boast numerous instances of excellence. There is the car design of the body designers such as Pininfarina, Giugiaro and Bertone. There is the home design industry in NovaraProvince, which can take the credit for having revolutionised the look of household articles all over the world. There is the processing of cashmere from almost all over the world in BiellaProvince. There is the technology of the mp3, which comes out of a concept formulated by a research group in Turin. There are the futuristic tracks, where track-and-field athletes run, that are made with special materials projected in CuneoProvince. Then, there is robotics. Turin is one of its world capitols and hosts companies that are leaders in the fields of ICT, high-tech, hydrogen use development and applied researc, but it is also fiercely protective of its beautiful and fruitful natural heritage, the land. So for the tourist exploring Piedmont the choice is endless: from architecture, art and cultural events to sport and leisure activities in the open air. Click on the image to discover more about Piedmont.